Schmap is a leading publisher of digital travel guides for 200 destinations throughout the United States, Europe, Canada, Australia and New Zealand. The innovative technology behind Schmap Guides also lets end users publish their own ‘schmaps’ (to share trip itineraries, local reviews and more), and powers a popular range of Schmap Widgets, displaying maps with content and event schedules for travel, sports, concert tours and more on a fast-growing network of websites and blogs. Founded in 2004, Schmap is privately owned and based in Carrboro, North Carolina.

Schmap Guides

Schmap’s series of digital travel guides integrates dynamic maps with useful background reading, suggested tours, photos from the traveling public and reviews by local correspondents (for sights and attractions, hotels, restaurants, bars, parks, theaters, galleries, museums and more) to profile 200 destinations throughout the United States, Europe, Canada, Australia and New Zealand.

Schmap Guides can be browsed online, or downloaded for offline trip planning and when traveling with a laptop:

Schmap Guides online

Exploring a Schmap Guide online is a uniquely interactive web travel experience: maps and guide content are dynamically integrated, allowing intuitive, real-time access to place reviews and photo slideshows, and freedom for the reader to navigate a city by neighborhood and special interest.

Schmap Guides desktop

Schmap Guides are brought to life offline by Schmap 2.0, a powerful desktop application that gives the reader a world of additional trip planning convenience, including options to take virtual tours, custom print full-color guides and save travel itineraries.

More than 60 million Schmap Guides (desktop version) have been downloaded since first release in March 2006: the series has earned favorable reviews in a diverse range of traditional, travel and technology focused media, including TIME, Washington Post, International Herald Tribune, Discovery Channel, National Geographic, PC World and Lifehacker.

Online and desktop versions of Schmap Guides are available at www.schmap.com/guides.

Schmap for the iPhone

Schmap for the iPhone combines Schmap Guides with a local search service (powered by Yahoo!) and a unique feature that automatically generates a map with places of interest when the iPhone is turned sideways.

An overview and videos of Schmap for the iPhone are available at www.schmap.com/iphone.

User-generated 'schmaps'

The innovative technology behind Schmap Guides also lets end users publish their own ‘schmaps’ - interactive online maps, with photos, articles and reviews - to share favorite places with friends, make travel plans, suggest itineraries for visitors, rate and review local restaurants, invite guests to weddings and events, and much, much more.

A showcase of user-generated schmaps can be viewed at www.schmap.com/publish-a-schmap.

Schmap Widgets

Schmap Widgets display maps together with content and event schedules for travel, sports, concert tours and more on a fast-growing network of websites and blogs. This popular series includes maps for sports fans (NBA, NFL, NHL, MLB, college basketball, NASCAR, golf and European soccer, all with updating scores, stats and schedules), tour maps for bands and artists (The Spice Girls, Bon Jovi, Avril Lavigne, Elton John and others), maps with world landmarks, ski resorts, celebrity homes - even maps showing results by state for candidates in the forthcoming US elections.

The full range of Schmap Widgets can be seen at www.schmap.com/widgets.